Conducted thorough research and strategic planning to support the Swarovski x Skims collaboration event at Skims' 5th Avenue flagship store, utilizing MuckRack for targeted editor engagement.

Utilized LaunchMetrics for efficient distribution of event invitations to key influencers and media outlets, enhancing event visibility and impact.

Tracked 350+ press placements generating $500K+ in advertising value through DMR, securing a New York Times Style cover feature. Used MuckRack to compile detailed media visibility reports for comprehensive coverage analysis.