Indio, CA

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April 2023

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Marketing

Multi-phase social media campaign engaging six global talents to produce content across three phases. The campaign highlighted the talents' festival preparation, recovery, and their experiences at Clinique Hydration House and Hilton Day Club. This initiative achieved 4.1 million views, 4.7 million impressions, and 123+ pieces of content, with an over-delivery of approximately twice the anticipated results.

The Clinique Hydration House featured a hydration bar, photo installations, glam stations, and other attractions. Over 700 guests attended, generating 280+ organic content pieces and 3.2 million organic impressions. The overall campaign, combining both paid and organic efforts, delivered 7.3 million impressions and a 1.46% engagement rate through 403+ content pieces.